Activated by MEDIALIFE

01 / 03Apparel

Activated apparel

Point a phone at the print and the artwork plays.

An activated hoodie: point a phone at the print and the artwork animates.

Immersive products & experiences

We activate everything we touch.

The immersive AI studio for entertainment and gaming IP. App-free experiences with real-time analytics built in. Tap or scan, and it plays.

Activate your IPSee it in action

Trusted by the worlds fans love

  • Netflix
  • ONE PIECE
  • Sakamoto Days
  • Den of Geek
  • EVADE

Fan reactions

Fans don't just see it.
They play it.

Real fans at conventions, in stores and out in the world, filming what happens next.

Every clip and the story behind it
Logan Chitwood showing the Yujiro × Animebae activated tee at Anime NYC
Bobo in AR at the Golden Gate Bridge
The Sakamoto Days activated poster coming alive in a comic store
A Sakamoto Days tag painting itself across a storefront, seen through a phone
Cosplayers with a life-sized AR Mr. Sakamoto at the Javits Center
Bobo in AR meeting a mascot outside an event
An AR figure placed on a collector's shelf next to real figures
A life-sized AR Mr. Sakamoto on the street outside a venue
Bobo in AR running and flipping by an outdoor exhibit
Bobo in AR on the Golden Gate Bridge walkway
  • interaction rate
  • interaction-to-action conversion
  • repeat interactions per activated unit
  • shared with others

Ranges across selected live deployments · not a single campaign

What we do

We commercialize IP through experiential activations.

MEDIALIFE is an immersive AI studio. We put app-free experiences on the products and media fans already love, with real-time analytics in every one, so IP earns more from its fans.

Flagship

Activated products

Merch, apparel and collectibles that tie straight back to the IP. One tap opens a mini-game built on the IP, and it sends fans on to the real game, on whatever platform it lives.

  1. The product
  2. IP mini-game
  3. Back to the game

A flat NFC disc sits inside the design and the print itself is the AR target, on apparel, keychains, stickers and print.

See it in 3DShop (opens the MEDIALIFE shop in a new tab)
  • The activated ONE PIECE Den of Geek cover
  • The activated Sakamoto Days Den of Geek poster
  • The life-size Sakamoto Days retail standee
  • The NFC tap-to-activate sticker
IP launches

Immersive marketing

Posters, magazines, stickers, retail displays and live events that turn an IP launch into something fans can play with, film and share.

  1. Print + retail
  2. AR moment
  3. Watch, share, buy

For Netflix: activated Den of Geek covers, posters, stickers and life-size standees for ONE PIECE and Sakamoto Days, in retail and at conventions.

Read the case studies

What we build

Every format. No app.

We pick the format that fits the IP and the place fans meet it. Every one opens in the browser from a tap or a scan.

  • Convention tee + sport cards

    Image-tracked AR

    The artwork is the trigger. Posters, prints and packaging come alive on camera.

  • EVADE × Bobo · Golden Gate

    World-tracked AR

    Characters step into any room or street and stay put while fans walk around them.

  • Sakamoto Days × Netflix

    Geospatial

    Experiences pinned to real places, from city landmarks to convention halls.

  • EVADE Cola Run

    Immersive mini-games

    Games built on the IP that open straight from the product, like EVADE Cola Run. Nothing to install.

  • Bobo's Hideout

    3D collector hubs

    A home for everything a fan owns, where new drops and rewards land first.

  • EVADE Off the Chain

    Fan rewards

    Points, giveaways and collectible sets that bring fans back for the next drop.

How it works

The technology

  1. 01Built in

    NFC and AR are designed into the product itself, never a sticker on top.

  2. 02Tap or scan

    The experience opens straight in the phone's browser. No app to download.

  3. 03Play, collect, return

    Games, rewards and first access bring fans back for the next drop.

Real-time analytics

Live

Every scan and tap reports back as it happens, so you see what works by product, place and placement.

  • Scans + taps
  • Dwell time
  • Repeat visits
  • CTA conversion
  • Location
  • Placement

Results

Proven at retail scale.

Netflix / Sakamoto Days

Activated magazines, stickers, posters and life-sized displays across 150+ comic and manga retailers and three major conventions.

  • Two fans holding the activated Sakamoto Days poster
  • Cosplayers with the Den of Geek Sakamoto Days poster
  • Fans on the street as a Sakamoto Days character pops out of the poster in AR
  • Toy Tokyointeractions · New York
  • Forbidden Planetinteractions · New York
  • Golden Age Collectiblesinteractions · Vancouver
Read the case studies

Award · 2025

Platinum Pinnacle Award

Experiential Marketing & Communications

Official 2025 winners list · MEDIALIFE highlighted

2025 Pinnacle Awards winners, Marketing & Communications — Activated by MEDIALIFE listed alongside EA, Hyundai, Toshiba and ZEISSOfficial 2025 winners list · MEDIALIFE highlighted
Verify on the Pinnacle Awards site (opens in a new tab)

You can find us at

Anime NYCSan Diego Comic-ConAnime ExpoSakura-ConAnime NorthOtakonAnime Weekend AtlantaKawaii KonOtafest

Latest launches

Out now. Go play.

The EVADE keychain between two phones: one playing Cola Run, the other showing Bobo and the Eclipse can jumping off the charms in 3D

New · EVADE × Bobo

Bobo, off the screen.

One keychain, two experiences: scan it for Cola Run, or point your camera and Bobo jumps Off the Chain.

See the launchTry Off the Chain

Bring your IP

Let's activate your IP.

For entertainment, gaming, creators and licensed IP. $0 to start: we design, make, sell and fulfil, and you earn a royalty on every unit.

Activate your IPCase studies