We turn physical touchpoints
into immersive media.
MEDIALIFE develops and produces app-free immersive formats for entertainment and gaming IP across merchandise, retail, print, location-based entertainment, conventions, live events, and gaming environments.
Physical production, digital experience, commerce, and measurement — built as one format.
Format innovation, produced end to end.
We design and deploy immersive formats that connect physical products, media, and places to digital experiences — from concept and production through distribution, commerce, and measurement.
- Retail
- Merchandise
- Packaging + print
- Live events
- Gaming
Immersive format development
New media concepts built around IP, fandom behaviour, physical environments, distribution, and emerging technology.
Activated Print™
App-free immersive layers for magazines, posters, stickers, flyers, standees, packaging, and other printed media.
Activated Merchandise™ + Activated Apparel™
Merchandise designed, manufactured, and distributed with QR, NFC, app-free AR, and other digital activation layers.
Location-based entertainment + live media
Immersive formats deployed through conventions, parades, pop-ups, venues, retail environments, festivals, and other location-based entertainment.
Gaming + platform integration
Physical and digital programmes built for game-native audiences, commerce, and platform-connected experiences with native development partners.
Measurement + analytics
First-party behavioural measurement across scans, taps, dwell time, repeat interaction, CTA conversion, location, and placement performance.
Immersive formats currently in market.
ONE PIECE, activated in the physical world.
MEDIALIFE is currently deploying an app-free physical-to-digital experience around ONE PIECE, turning promotional media into an interactive entry point for fans.
Scan the activated physical media to launch the experience directly in the mobile browser — no app required.
Activated poster · Scan to begin your journey
- Format
- Activated print
- Access
- Scan to begin — no app
- Surface
- Promotional media
Physical media, turned into an app-free immersive fandom experience.
Activated magazines, stickers, posters, and life-sized retail displays distributed across 150+ comic and manga retailers and three major North American conventions — Anime Expo, San Diego Comic-Con and Anime NYC.
- Toy TokyoNew York
- Forbidden PlanetNew York
- Golden Age CollectiblesVancouver
Official 2025 winners list · MEDIALIFE highlighted
Activated apparel and fandom merchandise distributed directly into anime convention audiences, using physical products as interactive media surfaces.
Fans don't just see it — they experience it.
Ranges across selected deployments · not a single campaign
Activated Merchandise™
Physical merchandise can become a media format. MEDIALIFE develops merchandise that connects apparel, collectibles, and physical fandom objects to immersive digital experiences.
- Activated Apparel™
- Keychains / collectibles
- Stickers
- Print / magazines
- Accessories
MEDIALIFE is developing a limited-edition activated acrylic keychain set with Evade, combining physical merchandise, an immersive QR-activated experience, and game-native commerce infrastructure.
Platform-specific commerce features and digital benefits are subject to applicable approvals.
We play at the edge of new format innovation.
Audiences move fluidly between physical places, products, games, and digital worlds. Media formats should do the same.
MEDIALIFE connects physical distribution to digital experience, participation, commerce, and measurable engagement.
Physical is a distribution channel. Digital is the experience layer. The format connects both.
Build a format with us.
Entertainment, gaming, retail, live events, location-based entertainment, and licensed IP.